How One Company Used Automation To Sell Smarter (And More!)

Tuesday, August 30, 2016 0

This is the story of a once-failing Boston appliance company, and how it used marketing automation and other digital marketing tools to radically alter its course. Not too long ago, Boston’s Yale Appliance was losing money. The economy was in the midst of a recession, and, “I’d read somewhere that people will buy some things […]

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What Is Purpose Driven Marketing?

Tuesday, August 30, 2016 0

“There are two types of entrepreneurs in the community,” says Ari Kalfayan, founder of the Startup & Tech Mixer. “One, they just want to get rich… and that’s fine and we’re totally okay with that. And the other side is people who actually want to enact change in the world.” This second type of business is known as […]

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Direct Impact Of Redirections On Domain Authority And Web Traffic

Monday, August 29, 2016 0

Few people take the time to research and understand how URL redirections work, until it’s too late and they’ve suffered loss of traffic to their website. Understanding redirects is key when working with website development or promotion; as it can make or break your website’s success. Take some time to read and learn about URL […]

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MindManager Joins Corel

Tuesday, August 9, 2016 0

Today, Corel announced it has acquired the Mindjet MindManager business. We want our customers to be the first to know the news and also give you early insights into our plans. With MindManager in our portfolio, Corel is now the … Continue reading