What is Marketing Automation?

Thursday, December 12, 2019 0

It’s easy to feel out of your element when you first come across the concept of marketing automation. There are thousands of marketing automation platforms available in the market – all of which have different dashboards, specialize in various marketing channels, and use their own terminology. For those who are just entering the scene, all of it can be intimidating to say the least. In this guide, I’ll try to show you that marketing automation isn’t some far-out space technology that’s reserved only for large companies with even larger budgets. Below you’ll find the essential theory, real-life examples, and answers to some of the most burning questions regarding the process of automating your campaigns and using marketing automation platforms. Table Of ContentsWhat is marketing automationWhy use marketing automation