Last year, WhatsApp launched its WhatsApp Business Solution that enables medium to large organizations using a Digital Customer Interactions Platform to achieve a greater volume of customer messages. Utilizing this official API solution, you can exerc…
10 Insights on the Critical Link Between Employee Engagement and Customer Satisfaction
KEY TAKEAWAYS The ability to deliver improved customer satisfaction today is seen as directly correlated with the happiness of employees. Technology is greatly improving customer satisfaction. As individuals experience these improvements in their perso…
Retail: How to Leverage Chatbots to Improve the Customer Journey
Thanks to rapid growth in the ease and popularity of online shopping, any brand’s audience now has the potential to be larger than ever. It’s expected that in 2021, e-commerce will account for 17.5% of the total global retail sales, vs 13.7% now. Howev…
Using Engagement for Contact List Segmentation
Engagement is the holy grail of your email marketing communication. This article will help you focus on the most popular engagement drivers. And, a cool brand new GetResponse feature will help you improve your email marketing results. What is engagement in email marketing? Engagement is one of the most critical metrics in email marketing. […]
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Shaping Customer Experiences – Interview with Gerry Brown
Gerry Brown has had an expansive and lengthy career in customer experience, working with companies throughout the UK, Canada, and EMEA. Known as The Customer Lifeguard, Gerry has been busy saving enterprises from drowning in an ocean of indifference wi…
